Communication Practice

Task c 

Communication is the key of life and its priceless, especially to a designer.
As a start-up task for this task, our module leader read few articles from a selected book as we need to listen and do what we should do as a good listener.

a) The first article is about 'Branding'.

note:

- everyday vocab
- brand damages effects on company
- more than a logo or a name
- interface between company, audiences or in various ways
- tangible or non-tangible

b) 'Branding and Business'

note:

- define general marketing products
- deep understanding to/on business
- define the company position in market/ among competitors
- blueprint for the company, audiences or customers
- aspirations or aims

c) 'Branding and Society'

note:

- flexibility/ adoptibility on society/ global
- no re-brand / company
- adjustment / new marketing

- example:
 * Samsung cheaper in Europe (1990's) compared now
 * Sony preferable in Europe

All this notes are summarised as how I listened and understood, I have selected to jot down the most important note which seems to be a key point of the article.

For this start-up task, I clearly focused the article read by my module leader. A listener should be focused to the speaker as well as the speaker being clear in giving the information or speech. A clear and successful communication are depend to both speaker and listener.