Critical Thinking

TASK 4

What's Wrong With This Packaging ?

By traveling to the nearest supermarket or any mini mart, investigate product that has packaging problem.

Products :

1)

 

This is a Custard Powder. The problem in this packaging is, the design which the colour of whole package has very less relation with the Custard Powder. Besides, the colour of font and the background that describe BIRD'S and CUSTARD are not match.

2)

This is NIKKI Polar Water Colour. The problem of this packaging is, it has no safety and it has no sealer that ensure the packaging are secured. The issue here is, the cover of the packaging are easily seperatable and this cause the bottom part of the product to fall. This causes damages to the product.





3)

 

This is wheat flour, this product is a food stuff. Since it is a food stuff, the packaging should have the manufacturing date and the expiration date. For this product, there are no expiration date on the packaging. For the material part, this package is made of thin plastic. This material type of packaging are can be easily penetrated by a sharp or pointy objects. 

I have picked one product from this three products, and i am about to make a solution for the product's packaging. This is the product that i have selected :

additional problem of this packaging :

this packaging has primary packaging and secondary. The primary packaging is the card box and the secondary packaging is the tubes of the water colour. Besides this packaging has wastage too. 

the wastage are :

For the solution, I am required to make a new packaging for this product and the packaging can be made of any type of material. 

Critical Thinking

Task 3

 Navigate Me !

Task : Create a Directional Map base on typographic elements showing the direction the said / planned destination. Incorporation of visual images besides typographic elements is strictly prohibited.


During the weekend,I spent my time at my relative's house at  Jalan Bukit Belimbing, Ladang Bukit Talang (River Side Estate), Kuala Selangor. On Saturday morning, I headed to the nearest Seven Eleven shop to get my Airtime Prepaid. On my way to Seven Eleven, there are few shop along the journey.

The Map to the nearest Seven Eleven

The road trip to the Seven Eleven is about a 5.8 Km distance from my relative's house. On the way to Seven Eleven, there are a Mini Mart, a Mosque, a 24 hours Operating Clinic, a new neighbourhood housing construction, a big Tyre Shop and a Market.

The navigation to a particular area should be clear, so that the person who need to be navigated are not confused and corner at a dead end. As a reflection from this, I had learnt on how helpful the combination of map and typography are to somebody. The typographic elements gives additional information in a map for the direction to a particular area.

Development on the Map (Navigate Me)

sketch of the Map after surveying the surrounding area.

Critical Thinking

Practice Task

In this task, Mr. Kamarul instructed each of us to look for 1 nature environmental object and another was a man made object. Then, we were told to take step by step change the design of the nature object to the man made object that had found before.
 As i found a small branch of a plant and in another hand to represent man made object is a pencil.
so, i must show on how a part of a plant can become a pencil. Minimum of 5 frame of transformation is required. 

this sketches was actually not completed.
But what i would like to share is the elements that need to be focused in this task is imagination and inovating things according the limitation that we have. Even when the limitation is greater, but the creativity and imaginative spec is way too beyond in this practice.


For additional practice, we were required to look another pair of object to practice on skills in visual arts.
I selected a lady bird and a shuttle cock for explore the transformation process.

 in modern days and ancient time, man made goods are idea from the environment at least about 75%. This task were very enjoyable and interesting to explore shape of the nature goods and the man made goods. Practicing such an activity are very helpful to learn transformation from one to another.

Critical Thinking

Task 2

 Word as Visual Expression

In demonstrating my characteristic or profile, the words that i have chosen are :

1. Active
2. Ambitious
3. Playful
4. Helpful
5. Hard work

These words are given to me based on my studiomates point of view on myself. With a brief by Mr. Kamarul, we discussed in studio to voice each person's character instead of saying our own. As we all knew, each person has their own characteristic which will never be the same with somebody else. So,in this case I were required to design the word of character which to express myself.


So, my first word to express about me is :

 

The font of this word expression is ALLAN ROOSTER and as clearly shown,the typeface is Active. Style of this word is regular.

Definition of Active : a person that moves around and does so many things.

The color of this word is blue, orange, purple, dark blue, green and yellow. Each letters is positioning inconsistently to say that an active person is energetic and spry. Using these colors for the typeface due to represents participation in any activity in any situation. In short, the color is to say that activeness on anytime anywhere.

Moving to the next one :

 For my next characteristic which is AMBITIOUS, font that I have selected is BRUSHMARK. The word ambitious means that a strong desire to achieve something. My selection of color for this word is brown,and the color gets brighter from bottom to top. This is due to expressing the achievement is at the top. This word is designed as a hill for the reason on showing a higher dreams of achieving something in life. The style of this word is Regular. 

My next word that expresses Myself is :

 Hard Work. For this word, the design that i gave is a concrete hard look with a strong and stiff color to express the sustainability of the characteristic. Font of this word is HIGH JINKS. The definition of this work is doing something with full of concern and appropriate with no waste of time. The style of this word is regular.















The fourth word to express myself is the word HELPFUL.

  To express the word HELPFUL, i designed the word hanging by each letters relying on the letter before it to highlight that there is helpful element in the word. The colors are differentiated to show that being helpful not to specific and in a certain situation only. The font that I've used is AGENCY FB. The adjective of this word is "able to help in anything and any how" or "a handy person that never refuse to help".

The style of this word is Regular.

Last but not least of my Word Expression :

PLAYFUL

For this word as expression, The font that used are BRUSH OF KENT. The color for this word is to show that the playfullness  which the colors are blue, light blue, pink, purple, yellow and both green and light green. According to dictionary, it defines that playful characteristic is a lively and cheerful character. The style of this word is regular.

sketches during this task:

since each word has a typical meaning, a suitable font had to be selected to express the word which this might show the characteristic of a particular person by the way it is presented.

Reflection :

Characteristic that we can find in ourselves can be expressed through different type of fonts, design, color and features. Each characteristic can be designed by experimenting it in design terms. Playing with fonts and design of letters are helpful in many ways,for an example in creating a cartoon character, besides it makes visual communication to be much interesting.

Critical Thinking

Task 2 : 

Word As Visual Expression

We are require to discuss in the class to know our own characteristics. A person should have 10 characteristics which are given by classmates. Those ten characteristics that given for me  are :

1. playful

ˈpleɪfʊl,-f(ə)l/

definition :

fond of games and amusement; light-hearted.

2. active

ˈaktɪv/

definition :

engaging or ready to engage in physically energetic pursuits.

3. helpful

ˈhɛlpfʊl,-f(ə)l/

definition :

giving or ready to give help.

4. ambitious

amˈbɪʃəs/

definition :

having or showing a strong desire and determination to succeed.

5. hard work

/hɑːd/ /wəːk/

definition :
a great deal of effort or endurance.


Mind map of these characteristics helped me to look further on links that related to the characteristics and to elaborate those characters according to my own understanding.

Characteristic that we can find in ourselves can be expressed through different type of fonts, design, color and features. Each characteristic can be designed by experimenting it in design terms. Playing with fonts and design of letters are helpful in many ways,for an example in creating a cartoon character, besides it makes visual communication to be much interesting.

CRITICAL THINKING

Task 1 (a)

Think Hard

a). Making your own typography.

1. Art Work(typography)

Difficulties in this task was about maintaining the theme of the font so that it is consistent to see and read. In a another way to say is, its not easy to place shapes and its not easy to maintain shapes because the idea is the same but arrangement of the shapes are very important to display a good font or typo.


2. Idea generating process (sketches) :

As a reason of why i selected shapes such as rectangle and triangle is due to the basement which is totally balanced and stable. Besides, modification of shapes brought me up to an idea in making typography and its much interesting to work on shapes. In short, i believe that shapes are one of the best elements for alphabets. References for this art work is not from the internet or any other resource, it is from underage kid's toys. Toys for under age children is usually based on shapes and learning.For A-Z, its about learning so shapes helped me to form typography in such a design.


Task 1 (b)
b). Use an image by using the typo that you have done to represent yourself.

I selected a KEY for SUCCESS is because a key is a symbol of success and everybody has a key of success in their life. As me myself, i believe that hard work is the key of success,so i would go through as many as hard ways to be a successful person.  

Reflection :

Typography is one the visual communication method. In designing a font, it’s important to see the function in attraction and creativity. Designing fonts are interesting and challenging but the main is the concept in designing and maintaining the concept from A to Z. Creating font was to explore exact measurement of font which to be perfect in shape and size.

Critical Thinking

Instruction :
Find 2 objects each and draw a picture which the object should complete the picture.

Objects that i found :
1. a tin spray
2. a stone

1. Tin spray

 Gun

The spray paint is represented as a gun because to say that the aerosol paint is very harmful for health and to say that it might kill.

 Rocket

A rocket usually emits so much element of carbon dioxide, so as the spray paint as the rocket is to show that the rocket and the spray paint has similarities in emitting Carbon Dioxide Gas.

 Paint Roller

A spray paint's intention is to paint, and when it is used as a paint roller,the similarities here is the function of it in both view.

 Candle

Candle shows that its a symbol of awareness, here for this, candle is to show the awareness and the sensitivity of the spray paint which contains a lot of chemical.

Bullet

A bullet is very poisonous man made object. Same as the spray paint too which contains so much chemicals in it. It shows that it is so harmful and dangerous to health.

2. Stone

 Face (cartoon character)

The stone is a hard element from nature, this relates to the cartoon character as a villain who always looks so arrogant and full of anger. and the villains can be called the stone hearted people. 

  Rabbit Head

 A stone is a fossil and rabbit lives in ground, here the relation of the rabbit and the stone is to show the place were we can see those nature element together on ground.

Clown

usually a clown humiliates himself to make others laugh and enjoy, Here the stone on his face as a nose is to show the humiliations that he go through in his life for somebody else.

Bomb (TNT)

A stone might cause severe damages when we threw it towards somebody,here the stone as a bomb is to tell that a stone might cause injury.

Shovel

in the stone age, people lived by cutting things and digging holes by only the use of use. here , Aa  stone as a shovel seems to dig the sand as in time before civilisation.

Reflection :

What i get from this task is how to emerge our brain to think quickly to form something with things that we have. Some waste object might help to improve creativity in ourselves. A designer should see everything as an advantage.

credits to Mr. KAMARUL SHAH.