Thursday, March 31, 2016

Multimedia Design New Technologies

Website Idea


According to the website selection as a tool to advertise, it is one of the best way of reaching audience and visitors online. This will allow the visitor/ viewer to experience and view the advertisement in multimedia format. Other than that, opportunity for me to develop skills in designing a webpage. Additionally, this semester and for the module of multimedia, introducing a new way of designing a webpage with the help of Adobe flash.

Website is a platform that involves user interface and user interaction that will be used either for measuring the success of the webpage or as a guideline to produce a good webpage. This will help me in future to determine the type of multimedia tool that is appropriate according to subject matter or the topic that is selected.

These are the reference of how could a webpage be much success tool for advertising campaign, and following the author and people who spoke about it.

Advantage of website advertising

....Online advertising, however, is much less expensive and reaches a much more wider audience and will probably give you more profit than traditional advertising. It has a lot of advantages that traditional advertising haven’t even dreamed about. This new form of advertising gives such wide possibilities, that it makes your head spin: video advertising, advertising on social networks, mobile advertising, e-mail advertising, banner advertising, Google Search advertising and a lot more. These are the benefits of online advertising:
  1. Less expensive. A main benefit of online advertising is that it has a much affordable price when compared with the traditional advertising costs. On the internet, you can advertise at a way more inexpensive cost for a much wider audience.
  2. Wider geographical reach. Online advertising gives your campaigns global coverage, which helps your online campaigns reach more audiences. This will definitely help you achieve superior results via your online advertising strategy.
  3. No rigorous payment. This is another appealing benefit of online advertising. In traditional advertising you have to pay the full amount of money to the advertising agency, no matter the results. In online advertising however, you have to pay only for the qualified clicks, leads or impressions.
  4. Easy result measurement. The fact that it’s so easy to measure makes online advertising more appealing than the traditional advertising methods. You can find a lot of effective analytics tools in order to measure online advertising results, which helps you know what to do and what not to do in your following campaigns.
  5. More targeted audiences. In comparison with traditional advertising, online advertising helps you to easily reach the targeted audience, which leads to your campaign’s success......



reference:

(2016). Zeendo: advantage of online advertising. [online] Available on: http://zeendo.com/info/advantages-of-online-advertising/ [Accessed on: 29 March 2016].


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