Thursday, March 24, 2016

Multimedia Design New Technologies

Task/ requirement:

Ideation for advertising campaign. 

We are supposed to select a brand and a specific product for the advertising purpose. Then need to develop on the concept of advertising it. In this case, the product selected for the advertising campaign is Buncho water colour.

Buncho is originated from Malaysia. BUNCHO (M) Sdn. Bhd.  was established in 1980 and joint venture with DONG-A PENCIL Co. Ltd. in 1992 has produced all sorts of stationery manufacturing.

There are several package and quantity of colour oil pastel with different quantity of product in each packaging. Other than just about the products, the colour products are affordable to buy at suitable and proper price. This allows all group of people to use these products.


These are the sample products that is available under Buncho.


water/poster colour (12)


0.7 mechanical pencil lead


24 sticks of soft coloured pencil



oil pastel (48)



water colour tubes (18)



0.5 mechanical pencil lead


*all the images of sample product are taken from google image search (Buncho). All the images are from buncho official website due to research purpose.



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