1.0 Executive summary
De-Zigners
is a venture that will surely offer good and comprehensive interior design
services for home, offices and restaurants. This venture is planned to be
operational in Mantin, Seremban, Negeri Sembilan. De-Zigners designs things
like both antique and modern furniture, decorative accessories for all type of
interior depending on space available. Services that is personalised are also
offered by this venture regarding to the market desiring target and will be
affordable. This venture of design are collaborated with several construction
ventures such as carpentry, tiling, painting and etc. Clearly describing that
De-Zigners provide services of designing only. Although, De-Zigners are linked
with other builders or construction companies to make ease for clients on
installation of the interior design by De-Zigners.
In a town of under major
developments especially focused on houses and shop lots, De-Zigners can be an
effective and highly valued venture due to the needs of the lifestyle now in
Mantin. Besides, De-Zigners will be the first interior designing venture to be
operational in Mantin. Other than that, population in this particular growing
town demands for a greater interior design of their accommodation, offices and
public places such as restaurants as well. Finalised interior outcome of this
venture will reach exact requirement of clients.
The approach of promoting this
Imaginative De-Signers venture is through establishing certain relationship
with highlighted people in a huge key of community. Besides, the other
partnership ventures is a key of marketing and introducing De-Zigners to their
clients. This will allow De-Zigners to
divide the profit for the company recommended with an agreeable share
percentage. Then this will go on continuously through referral activities once
a significant client base is established.
This De-Zigners venture will concern on providing best services by
focusing on client’s budget, need, taste and fill of space in order to keep
developing loyal and concrete client relationship. The additional selection,
performance, product accessibility, services in designing and the pricing which
value based will differentiate De-Zigners with other options in the
neighbouring states.
2.0 Business and
company
2.1 Description of
Business and Company
Interior
design is a process of creatively and innovatively planning the arrangement and
positioning things in in order to be convenient and satisfying of a specific
space. An interior designer is someone who coordinates and manages such
projects. Interior design is a multifaceted profession that includes conceptual
development, communicating with the stakeholders of a project and the
management and execution of the design. By the turn of the 20th century,
amateur advisors and publications were increasingly challenging the monopoly
that the large retail companies had on interior design (wikipedia).
Nowadays,
in The World industry of design is growing up fast, but some of company just
thinking about their profit, this is totally wrong way to reach success,
because when clients satisfied by our work and price will suggest us to others
and will connect with us to have our newest design, So first view of our
company is after at least 3 years. We have great and professional group to
manage, design and produce the best and a specific design similar to client’s
imagination and need.
2.2 Company Goals and Objectives
De-Zigners interior
designing service company is planned to be allocated in the growing town of Mantin.
Starting it in Mantin is to reach and develop the living style of the
population of this particular place. Goals measured and confidently to be
reached by the company’s 3rd year. Other than this, services of De-Zigners are
to create loyal customers by highlighting and measuring customer’s satisfaction
during every project. This is to maintain customers and to keep them for
further projects in future.
2.3
Mission
De-Zigners is an interior design service for quality-conscious
clients that seek assistance in their design choices for their primary
residences and businesses. This experience offers personal attention
through the design process and also provides design resources and
products to its clients through special purchases of furniture, fabric, and
accessories. The total experience is provided in a way to inform, inspire, and
assist people through the process of transforming their home or
business environment to become a unique and personalized expression of
themselves and add to their enjoyment of that interior space.
2.4 Business Philosophy
De-Zigners begins
to measure and response accurately as maximum as possible to reach customer
satisfactory. More on this, the service of designing and planning space will be
worked with maximum effort and stops at the satisfactory point of the customer.
Complaints and negative feedbacks will surely not listed in our service from
the customer.
2.5
Business Summary
De-Zigners is a new business that will offer
comprehensive interior design services for home and office. This
business will assist those that want to have guidance and
council in developing a basic design concept of their
project, to the person that desires someone to take it from concept to
completion. De-Zigners will offer the ability for clients to purchase new
and antique furniture, art work, decorator fabric, and home
accessories.
3.0 Product/ Service
3.1 Service
Our
venture is a company of consulting on the interior
design of a house, shop, restaurant, office, boutique and other interior
spaces. We design and plan the specific space how to be fitted with decorative
things according to the interior that needed to be developed. We will make the
interior space to be more conceptual according to the need and expectation. With
the collaboration (partnership) with both major and minor construction
companies, the design installation for the interior are worked by other
companies according to the plan designed. Clearly, we work just as designer for
the interior spaces and chargers are for the designing work only.
3.2 Service Description
Our
primary points of differentiation offer:
·
A unique client experience from
a trained and professional interior designer that is qualified and
capable of meeting the needs and high expectations of clients.
·
Access to a wide and unique
selection of new and antique furniture, accessories, and special-order
decorator fabrics.
·
Attached to the latest and non-existing
design (design new).
4.0 Marketing
4.1 Target Market
The
target markets are the ones who have interest in decorating their homes and are
unfamiliar in doing so. The target markets are in categories of:
·
Do-it-yourself
Prefer
purchase and decorating themselves but need consulting
·
Buy-it-yourself
Prefer
buying themselves then let professionals handle the decorating
·
Just-get-it-done
Prefer
professionals handle both purchase and decorating
4.2 Marketing Strategy
The marketing
strategy is based on establishing De-Zigners as the resource of
choice for people in need of interior design ideas and products. The more
involved "do-it-yourself" and the "buy-it-yourself"
clients will find the consulting and guidance helpful. On the other hand,
the "just-get-it-done" client will find De-Zigners will successfully
occupy the need and expectation. All clients will find De-Zigners to
be a resource to decorate their homes and offices in a way that
is inspiring, inviting, and motivating. Adding on to the tools of
marketing is through advertising (print ads), public relation, direct
marketing, website and sub-company (recommendation) of collaboration.
Our
marketing strategy is based on the following areas:
·
Unique consulting services.
·
Product choices specifically chosen for
each individual client project.
·
Overall quality of the experience
and the result.
·
Excellent client service and support
regardless.
This
marketing strategy will create awareness, interest, and appeal from our target
market for what De-Zigners offers our clients.
5.0 Organisation
5.1 Staffing and
Operations
Employment in De-Zigners are just
simple as consist of two workers (Founder and Co-founder). Both founder and
co-founder trained and qualified from design faculty. Designing works are
divided by two staffs (founder and co-founder) due to just design works of the
company. Additional staffs are not employed to save time, monthly gross and
gain of the company. Other works as public relations and marketing managed
equally according to work and time.
6.0 Financial Plan
The
initial funding of RM 200 000 will be invested by the owner. The
goal is to fund the growth of the business from its earnings. However, continue to fund the growth of the business from the
revenues it generates.
Financial difficulties and risks
·
Slow sales resulting in cash flow.
·
Unexpected and excessive cost increases compared to the planned
expenses.
·
Overly aggressive actions by competing designers.
·
A new competitor further diminishing revenue
generation potential.
|
Start-up
|
|
|
Funding
|
+ RM 200 000
|
|
Total funds
|
+ RM 200 000
|
|
|
|
|
Venue
|
|
|
Venue
|
- RM 100 000
|
|
Renovate
|
- RM 15 000
|
|
|
|
|
Expenses
|
|
|
Stationery etc.
|
- RM 1 500
|
|
Brochures
|
- RM 2 000
|
|
Consultant
|
- RM 1 000
|
|
Insurance
|
- RM 2 500
|
|
Samples and references book
|
- RM 3 000
|
|
Research and development
|
- RM 2 000
|
|
Expenses of equipment
|
- RM 20 000
|
|
Other
|
- RM 5 000
|
|
Total expenses
|
- RM 152 000
|
|
|
|
|
Total/asset balance
|
RM 48 000
|
This business plan is a fine and detailed about the company/ business called De-Zigners. We have listed and included all the outlines of the company so that a sponsor, bank, client or investor understand well about our business and willing to work with us.
