Principles of Marketing

Target audience

            Target audience is a group of people which is aimed to make a survey or to reach something to them by any type of productivity. This is more to give a specific message to a certain group according what is the subject matter about. Defining the target audience is an important task where it will mirror the exact result of what is focussed on. The target are a form of people according to age, marital status, gender, culture and many more. Defining the proper target audience based on the market product/service are most important.

            Fruits are the most unique subject of Mantin. The Linton University College (a.k.a Lagenda College) in Mantin are a place of people from different layer of culture, nationality, and lifestyle. Thus, unique of Mantin fruits are least known by the Lagendarians (people of Lagenda). Fruits are my topic that I have selected to introduce the depth to the Lagendarians regarding on a way to promote Mantin. For this case, people of Lagenda are the target audiences that is focused for this project of marketing.

            Students and staffs of Lagenda are from different state of Malaysia and for the international students are from Zimbabwe, Nigeria, China, Ghana and etc. Promoting Mantin by the topic Dusoon (Dusun) are focussed on all the staffs and students of Lagenda. This is to create more awareness on how fruits are grown in Mantin and what fruits are rich of. This will help the Lagendarians on understanding Mantin on fruits. This is the best idea to image the local fruits in a better way by focussing the process and the nutrition contained by the jackfruit and durian.

           To understand the exact scope to deliver to the audience, a survey form (questionnaire) are prepared to analyse. The analysation is to know how they had acknowledged about the fruits in Mantin especially on jackfruit and durian.

reference:

Susan C. (2013). [Online] Quicksprout: the complte guide to building your personal brand chapter 2.Available on: https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter- [Accessed on 23 September 2015]

(2014). Fresh business thinking.com: top tips for exhibition and trade show stand management. [Online] Available on: http://www.freshbusinessthinking.com/business_advice.php/articles.php?AID=883&Title=10+Top+Tips+For+Exhibition+And+Trade+Show+Stand+Management+#.Vi87rbcrLIU [Accessed on: 7^th October 2015]