Principles of Marketing

Feedback

The Questionnaire

            In survey research, a questionnaire is an instrument that is comprised of a set of questions to be asked to the participants of the survey. Sir Francis Galton, an English polymath, introduced the use of the questionnaire in surveys. Questionnaires usually ask questions that elicit ideas and behaviours, preferences, traits, attitudes and facts.

            Questionnaires can be administered in a variety of modes, such as face-to-face, telephone, paper-and-pencil, and computerized. The computerized questionnaire administration mode is used in an online survey. An online survey, or web-based survey, is a widely used survey method which requires participants to answer the questionnaire posted on the Internet. When preparing a web based survey, you should be aware about some of the tools for online questionnaires.

Feedback from the audience are very important and it helps us to define and make correction on places where needed. For the project of Dusoon, it is about introducing audience to the process and importance of every process including focus on the nutritional fact from jackfruit and Durian. 

Firstly, the questions are to measure how much does the audiences know about this two type of fruits. As the result after the analysis, then a proper way will be planned to fill the audiences according what they are not clear of the fruits in Mantin. This survey are targeted to both local and international students and staffs of Lagenda.

image 1

This is Durian (Image 1).

(           ) True                                     (           ) False

Mantin is famous for Durian and Jackfruit.

(           ) True                                     (           ) False

Durian and Jackfruit are sold in Mantin.

(           ) True                                     (           ) False

Jackfruit are rich in Vitamin C.

      (          ) True                                     (           ) False

Jackfruit a great source of Magnesium.

(           ) True                                     (           ) False

There are no orchards in Mantin.

(           ) True                                     (           ) False

Durian and Jackfruit are not grown in Mantin.

(           ) True                                     (           ) False

Jackfruit is called ‘king of fruits’ in Malaysia.

(           ) True                                     (           ) False

Durian and Jackfruit are valued according to the weight.

(           ) True                                     (           ) False

Durians are depend on climate and season.

(           ) True                                     (           ) False

Durian are covered with a plastic sack while growing.

(           ) True                                     (           ) False

Jackfruit and Durian smells good.

(           ) True                                     (           ) False

Jackfruit are in white colour.

(           ) True                                     (           ) False

Jackfruit seeds are edible.

(           ) True                                     (           ) False

.

Jackfruit orchards more than durian orchards in Mantin.

(           ) True                                     (           ) False

Musang King and D-24 are from the durian family.

(           ) True                                     (           ) False

Question	True	False
This is Durian (Image 1).	19	11
Mantin is famous for Durian and Jackfruit.	16	14
Durian and Jackfruit are sold in Mantin.	19	11
Jackfruit are rich in Vitamin C.	12	18
Jackfruit a great source of Magnesium.	14	16
There are no orchards in Mantin.	6	24
Durian and Jackfruit are not grown in Mantin.	7	23
Jackfruit is called ‘king of fruits’ in Malaysia.	14	16
Durian and Jackfruit are valued according to the weight.	20	10
Durians are depend on climate and season.	9	21
Durian are covered with a plastic sack while growing.	11	19
Jackfruit and Durian smells good.	19	11
Jackfruit are in white colour.	21	9
Jackfruit seeds are edible.	7	23
Jackfruit orchards more than durian orchards in Mantin.	13	17
Musang King and D-24 are from the durian family.	12	18

According to the survey, there are some Lagendarians are with least knowledge in nutritional fact in jackfruit and further details of the Jackfruit and Durian. This exhibition is a perfect place for the audience to get information about these fruits.

reference:

(2014). Explorable: Surveys and questionnaires - guide. [Online] Available on: https://explorable.com/surveys-and-questionnaires [Accessed on 27 October 2015]