Principles of Marketing

What to Promote :

Mantin

Group work

            Promoting a product or service need to be carried out in a systematic method. Promoting task is the most important method of a company to measure the successfulness of the company. This process are not done individually, a group of people are needed to work on the promoting work, and it depends on type of promoting to pick and hire count of people in a group. The other companies in the world such as VolksWagen, Pepsi, Sprite and etc. These companies had been using promoting methods such as e-advertisements, television and radio ads, print ads, and more new methods of promoting.

            Other than that, social media is one current famous way of promoting product/services provided by a company. As an example, Lazada is one big sales shop and delivery that advertises using social media marketing, and it is the Facebook mostly.

   A group were formed to work on the exhibition with a title ‘Lifian’. The reason of forming a group is to promote all the works and process of attracting the Lagendarian by promoting using the social media as promoting tools. We in a group of six (6) had an organisation form to work on this exhibition advertising. 

Working in group:

First of all, all the members in the group had a thorough discussion about the title that need to be selected for the exhibition. According to the contribution of each and everyone's topic, it is basically ending to the economical factor for Mantin. So, the title was Mantinomy. Mantinomy idea were suitable for the project, but it was very straight to the point of what is about the project. 

Moving on to the next title which was Lifian. Lifian is an ancient word of English that means on life and livings. The reason why we have selected this to fit the meaning and the objective of our exhibition which is to show the living in Mantin. 

To make the group into more equal of working fairly, an organisation of 6 members were built. 

names and the position :

1. Samira Jamali : President

President

2. Siti Aisyah : Public Relation

Public Relation

3. Mohd Hatmi and Alexis : Illustrator

Illustrators

4. Jeffry and  Satish : Photographers

Photographers

Group of Lifian Project

Initially, few sketches were made for the logo for the Lifian group work :

sketches : 

these are the initial sketches and ideas of development to the final Logo of Lifian. (Image 1-9 )

image 1

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image 9

For the final logo for the group project, all the initial ideas were very helpful in generating new ideas all the time. This is the Final Look of the logo 'Lifian'.

Lifian Logo

reflection:

Working in a group is an opportunity to exchange ideas all the times. Besides, sharing skills from members is another way of learning new things. 

reference:

Susan C. (2013). [Online] Quicksprout: the complte guide to building your personal brand chapter 2.Available on: https://www.quicksprout.com/the-complete-guide-to-building-your-personal-brand-chapter- [Accessed on 23 September 2015]

(2014). Fresh business thinking.com: top tips for exhibition and trade show stand management. [Online] Available on:http://www.freshbusinessthinking.com/business_advice.php/articles.php?AID=883&Title=10+Top+Tips+For+Exhibition+And+Trade+Show+Stand+Management+#.Vi87rbcrLIU[Accessed on: 7^th October 2015]

Lisa, J. (2015) Create hype: the key elements of a successful advertising campaign. [Online] Available on: http://createhype.com/key-elements-successful-advertising-campaign/ [Accessed on 18 August 2015]