Trademark (Logo)
(Individual work)
What is a trademark
A trademark can be any word, sign, symbol or graphic
that you apply to your company, goods or services to distinguish them from
those of your competitors; for example, a brand, product or company name,
or logo. The trademark serves as a badge of origin for your business and
its brands and products, and can consist of words, logos, images, slogans,
shapes and colours, or a combination of all of these.
Words and pictures are the most common forms of
trademark, but other distinguishing signs can be registered, so long as they
are capable of being represented graphically. For example, designs have
successfully been protected as trademarks, as have colours, family names, and
even smells and sounds.
Trademarks are valuable business assets,
as a valid trademark right will enable its owner to prevent others from copying
or otherwise taking advantage of the goodwill in the owner’s brand or company
name. In cases of copying or infringement, unregistered trademarks offer
limited protection, which is why it is generally recommended
to register trademark rights at the relevant national or regional
trademark office. A registered trademark needs to be renewed at regular periods
(generally every 10 years) to keep it in force.
Logo
Logo is on the most important element for any product/services, event, projectand etc. It is the face for the subject matter that is to be delivered to the audience. Other than just that, my logo ideation was made by referencing the 5 good logo design principles which is simplicity, versatile, appropriate, memorable and timeless.
What is a trademark
A trademark can be any word, sign, symbol or graphic
that you apply to your company, goods or services to distinguish them from
those of your competitors; for example, a brand, product or company name,
or logo. The trademark serves as a badge of origin for your business and
its brands and products, and can consist of words, logos, images, slogans,
shapes and colours, or a combination of all of these.
Words and pictures are the most common forms of
trademark, but other distinguishing signs can be registered, so long as they
are capable of being represented graphically. For example, designs have
successfully been protected as trademarks, as have colours, family names, and
even smells and sounds.
Trademarks are valuable business assets,
as a valid trademark right will enable its owner to prevent others from copying
or otherwise taking advantage of the goodwill in the owner’s brand or company
name. In cases of copying or infringement, unregistered trademarks offer
limited protection, which is why it is generally recommended
to register trademark rights at the relevant national or regional
trademark office. A registered trademark needs to be renewed at regular periods
(generally every 10 years) to keep it in force.
Logo
Focusing on my project of promoting the plantation system in Mantin, my
subject matter is the orchards in Mantin which it is called dusun in Malay. Regarding on this, my
title for the promote purpose is Dusoon. The title sounds more to Malay word
and physically it shows an English word in it. The combination of two language
is to merge the understanding of the project and the use the National language
which is Bahasa Malaysia (BM).
Moving on to the design of the logo, I would like use
typeface and icon as my logo. This is because to be more memorable and
versatile according to my topic.
This is how my logo process:
1) I started make a D letter using the pen tool in Adobe
Illustrator. To ensure the shape of the letter, i used the direct selection tool to drag the points to fit the shape of it. (screen shot 1)
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| screen shot 1 |
2) Then, my idea is to place icons that would be easier for audience to recognise the subject of my project. So, i created the icon of a rake hold by the capital D. It is to involve the props that usually a farmer or an orchard keeper use during work. Other than that, i have used my Character 'Ah Soon' in the logo to make use of the character of my project. (screen shot 2-4 )
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| screen shot 2 |
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| screen shot 3 |
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| screen shot 4 |
3) Then I add text to complete the title ‘Dusoon’, for the text, I tried to use so many type of font, the perfect one was the Viner Hand ITC font: Dusoon (Screenshot 5-8)
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| screen shot 5 |
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| screen shot 6 |
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| screen shot 7 |
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| screen shot 8 (with the perfect typeface/font) |
4) Then I added a line under the typeface and icon to include elegancy. (screenshot 9)
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| screen shot 9 |
Reference:
(2015). Drive web engineering: 5 principles of logo design. [Online] Available on: http://drivedigital.ca/blog/5-principles-logo-design/ [Accessed on: 15 September 2015].
Khan, A. (2014) Linkedin: 5 principles of effective logo design. [Online] Available on: https://www.linkedin.com/pulse/5-principles-effective-logo-design-asif-khan [Accessed on:18 August 2015 ]
(2013) Business dictionary: trademark. [Online] Available on:http://www.businessdictionary.com/definition/trademark.html [Accessed on: 1 September]
Tooley, J.
(2015) Quality logo products: the elements of a good advertising campaign. [Online] Available on:http://www.qualitylogoproducts.com/lib/elements-ofa-good-advertising-campaign.htm#ixzz3jQOHs3JR [Accessed on 18 August 2015]
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