Principles of Marketing

Trademark (Logo)

(Individual work)
Logo Experimentation.

After picking and satisfied with the font and logo, I tried experimenting the logo using different colours. One is in green, one more in pale yellow and on more in black. From those three colours, the black and white logo was better. This is because, the coloured logo seems to be very childish type of logo and appropriate for the topic selected. (image (a)-(c))

a)

the logo of Dusoon on white background white

b)

the logo of Dusoon on black background

c)

the logo of Dusoon on white background and different colours

After experimenting and asking opinion from friends, a feedback of satisfaction and acceptable was the Logo A. This will be the logo that will be placed in my exhibition project (game station)

This is my final logo:

selected logo

reflection:

designing a logo is not an easy task. It is really important to relate the logo with the subject matter and the entire project or else it would be a disaster in connecting the project and a failure delivery. 

From this task what i have learnt is how to be simple in making a logo, but by using all the important details of the project. Designing a logo is not an easy task for me as i suffered in selecting a good icon for my logo and ran out of topic in relating the logo and topic selected.

reference:

Tooley, J. (2015) Quality logo products: the elements of a good advertising campaign. [Online] Available on:http://www.qualitylogoproducts.com/lib/elements-ofa-good-advertising-campaign.htm#ixzz3jQOHs3JR [Accessed on 18 August 2015]

(2014) Hawkward. J. Treefrog: what is a logo. [Online] Available on: https://www.treefrog.ca/what-is-a-logo [Accessed on: 6th September 2015]

(2015) Novagraaf: What is a trademark: protecting your brand, product, company name and logo. [Online] Available on: http://www.novagraaf.com/en/services/trademarks-are-an-important-part-of-our-daily-lives/what-is-a-trademark [Accessed on: 6th September 2015]