Interactive Design for Web Technology

User Experience, User Interaction, and User Interface Design

User Experience, User Interaction, and User Interface Design, are all terms that describe the role of a web designer in determining a user’s experience when using a web application. User Experience (UX), User Interaction (UI), and User Interface (UI) Design, are all terms that describe the role of a web designer in determining a user’s experience when using a web application.

User Interaction

Connecting with your website visitors

The people visiting a site must interact with the content if want to capture their attention. Engaging the visitors in an exchange of ideas that leads to some desirable action is accomplished through interactivity.

By creating an interaction between the people who enter a website and its contents the likelihood of holding their attention and producing a desirable effect is greatly enhanced. Interactivity, intelligently applied, cultivates a bond between website designer and the visitors.

How you develop interactivity depends upon the content that you are introducing to your visitor. Some people willing to interact while others choose to browse the content silently. The type of participation by the people who enter the site is irrelevant if the material selected are proffering on what they are looking for.

By giving them something that they want, visitors will tend to respond to ideas in a positive manner. In order to illicit a response from the people who are visiting the website we must give them something that they need.

Interacting with target audience

The presentation of quality content that informs should be the first and foremost consideration. People will usually visit your website seeking information about the subject matter you are presenting. Therefore, to interact with this target audience your site content must have a focus or central website theme. Your site should have a locus that highlights the subject matter at hand. Not only does this help in attracting a targeted audience to your website but it is also key to website optimization.

Credibility

The target audience will interact with website if they like what they see. They are the people who will most likely buy the product and/or accept ideas. By providing information or data that the visitors are seeking, we will enhance the credibility with them. Based on content and how it is being presented the trustworthiness of our website will be judged.

Trust

Through the presentation of logical argument and a call to action you can develop an atmosphere of trust with visitors. By proceed through content in steps building toward a conclusion that calls for a definite response we can bridge the credibility gap with the people visiting our site. In other words, the website content should be structured in such a way as to progress from general information to specific data.

Interactivity

You will need to provide a means by which visitors are free to interact with us. This is a critical and reliable source of feedback. We can learn how effectively are the promoting of our message by the type of feedback received. Make sure that visitors have means of expressing their views and it will be able to intelligently build a winning website from the feedback received from them.

Message forums, e-mail contacts, surveys, registration and order forms are all effective methods of soliciting data from your target audience. Anything that allows visitors to connect with you will increase user interaction. Always respect their privacy and let them know that you will keep all correspondence in confidence. As time goes by your website will develop a reputation of authority.

Respond to your website visitors

Respond promptly to e-mails from visitors. Let them know of how we value their comments and appreciate what they have to say. Often they will offer suggestions that we can use to improve the site.

Feedback

One of the ways that the visitors provide with feedback is through their criticisms. Take note of what they have to say. This is one of the most useful sources of information on how message is being received by the people entering our website. Foster user interaction in any way that we can and build upon what had learnt.

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(2009). How to design a website: user interaction; connecting you’re your website visitors. [Online] Available on: http://www.rocketface.com/implement_website/user_interaction.html [Accessed on: 19 September 2015]

Skillcrush. (2012). Skillcrush: user experience, user interaction and interface design. [Online] Available on: skillcrush.com/2012/09/17/user-experience-user-interaction-and-user-interface-design/ [Accessed on: 19 September 2015]