Group Design Project

Logo of 'Six to Fix'.

For the module Group Design Project, as planned, an exhibition is about to be held. So, a logo for the event are discussed with plenty of sketches and ideas and this is the logo for 'Six to Fix'. 

The logo:

The number six in the logo is shown as a thumbprint is because of six group members which has different identities and different topic of selection. This is a black and white logo, the colour is yet decided to be fit into our logo. More consideration to go on about this logo being placed in the poster and invitation card although it is accepted.

Design and Business Strategy

SWOT Analysis

The task for SWOT analysis is to make an infographic of our SWOT. This is to show a thorough analysis of our self.

To start my SWOT in Ai- illustrator, I started to create a simple figure of myself in 2D so that it shows about me in the infographic.

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The figure of me in the infographic is planned to stood as showing strength on the left and the weakness on the right. Simple details of myself were added to ensure the audience to recognise me in the infographic as well.

After finishing that, I started to illustrate all the details which is my strength and my weakness as simple as possible and easy to be understood. These are the details:

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When complete illustrating all the strength and weaknesses, I arranged them as planned. After placing all in place, I placed the figure which represents me at the middle of the other details.

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These was the methods of how I illustrated my strength and weakness for the SWOT analysis. Opportunity and threats are to be added soon. After finishing this, the saved Jpeg file image looks like this:

Image 1: Infographic of SW

 

Multimedia Design New Technologies

Ideation Of Website

After deciding to make a Web Interface (Website) in Flash, my idea to promote Buncho Water Colour is through Colour conceptualised Web. To make such a web interface, I planned to make some interesting interface icons. Those icons are to be made in the Adobe Illustrator.

Firstly, these are the sketches of initial ideas and the development.

Sketch 1

Sketch  2

Sketch  3

My webpage is planned to be like this is because the subject matter that i have chosen. The first sketch is a rough sketches and the description of my web interface.

After some adding on the concept, water splatter shapes, and colour stationery/ tools were planned to be added into the interface.

Design and Business Strategy

My personal SWOT analysis.

Personal Swot analysis is to manage our self to perform better according to the best opportunity that is suitable according to our SWOT analysis. Thus, SWOT helps us to make decision wisely in entering the creative industry as well. Below is my strength, weakness, opportunity and threats. This will help me to identify the best way of selecting a field in creative industry.

Strength

• Gaming
• Photography
• Data collection
• Collage
• Game planning
• 2D illustration (Adobe Illustrator/Drawing)

Weakness

• 3D modelling
• Data analysis
• Writing
• Painting
• Game structure

Opportunity

• Photography – events/ documentation
• System designing – apps, games, simulation
• Photo manipulation – mix medium of collage and photography (something different) 

Threats

• Technology - advanced graphic applications
• Specialised candidates/ more advanced and skilled
• Great demand towards 3D Graphics and modelling

After knowing my SWOT, I realise places to be fixed and initiatives that to be taken to perform better as needed in the creative industry field. Other than that, consulting experienced people for a better solution in solving or improving creativity.

Design and Business Strategy

Conducting a SWOT analysis of our self is a lot more important than it sounds. It won’t take much time, and doing it forces you to think about our courier in a whole new way.

The point of a SWOT analysis is to help development for a strong industry strategy by making sure we have considered all of our strengths and weaknesses, as well as the opportunities and threats it faces in the future industry.

S.W.O.T. is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis is an organized list of our greatest strengths, weaknesses, opportunities, and threats. This SWOT are usually used to list or analyse businesses or an organisation. Strengths and weaknesses are internal of an individual meanwhile the Opportunities and threats are external. If the result are not as we wanted, we can’t change them.

A SWOT analysis is typically conducted using a four-square SWOT analysis template, but we can also just make a lists for each category. Besides, method that is the easiest are better to organize and understand the results. Brainstorming our self is a best way to list down all the SWOT analysis. Point form are better.

 

What shall we ask our self to make SWOT analysis?

Strengths (internal, positive factors)

Strengths describe the positive attributes, tangible and intangible. (Internal) They are within our control.

Weaknesses (internal, negative factors)

Weaknesses are aspects of our self that offer or placing us at a competitive disadvantage. We need to enhance these areas in order to compete with your best competitor.

 

Opportunities (external, positive factors)

Opportunities are external attractive factors that represent reasons for us likely to prosper.

Threats (external, negative factors)

Threats include external factors beyond our control that could place our strategy, or our self at risk. We have no control over these, but may benefit by having contingency plans to address them if it should occur.

Reflection:

What I understand about personal SWOT analysis is, a tool of analysing personal abilities and disabilities of a person and how to fix it by knowing the strength and weakness well. Opportunities and threats are being a point how to use the strength and weakness wisely to penetrate into an industry or to be successful in current industry.

Reference:

(2016). Netmba: strategic management; swot analysis. [Online] Available on: http://www.netmba.com/strategy/swot/. [Accessed on: 28 March 2016]

(2016) Berry, T. Bplans: what is a swot analysis? [Online] Available on: http://articles.bplans.com/how-to-perform-swot-analysis/. [Accessed on: 28 March 2016]

(2016). Businessnewsdaily: swot analysis; what it is and when to use it. [Online] Available on: http://www.businessnewsdaily.com/4245-swot-analysis.html. [Accessed on: 28 March 2016]

Chapman, A. (2016). Businessballs: swot analysis. [Online] Available on: http://www.businessballs.com/swotanalysisfreetemplate.htm  [Accessed on: 28 March 2016]

Multimedia Design New Technologies

Concept

After identifying the topic of my advertising campaign, the concept that I would like to use is to use website page to advertise about this particular product and its brand. The reason of website as selection is to fit in the context (details of the product + the quality of it), other than that, website building involves multimedia technology which is basically the learning outcome of this module. 

As requirement, this advertising campaign are supposed to be ran and built in any multimedia application. In this semester, the introduction to Adobe Flash is an opportunity to apply it as the main multimedia tool to build the website.

Sketches of my project (beginning), and the concept visualisation in black and white.

Image (1) of ideation at the first stage.

Image (2)of  idea development and changes of subject.

image (3) of start up ideation and sketches of the concept of advertising.

This development of idea and concept were done in sketches and making notes of how it is suppose to be carried on. This helps for documentation and reference of idea in case if we are lost and confuse in what we are doing. In this module, the ideation is to advertise the water colour of a famous company. Initially, I selected Nikki water colour to be advertised, unfortunately, during exploring and searching details, it was not helpful for me to gain information/data about this brand. It made me to slow down my process of developing ideas for concept. 

By then, a consultation regarding the module with the Module leader held. After that, some changes as Brand happened. It changed from Nikki Water colour to Buncho Water colour.

Images (1-3) was taken in mobile phone.

Group Design Project

Development

After having a committee, all  the members had a meeting to talk about the Logo of the event at the end of this semester. Since the title is "Six to Fix", all agreed to place a number in the logo in different concept. So, all brainstorm and sketched several type of idea for the event.

After sketching individually and sharing thoughts with other members, these are the sketches (image):

image 1 (sketches of logo by members)

image 2 (sketches of logo by members)

image 3 (sketches of logo by members)

image 4 (sketches of logo by Jeff [member])

image 5 (sketches of logo by Jeff [member])

All these sketches were presented to all the members for feedback and additional changes.