Thursday, August 6, 2015

Principles of Marketing

Task 1
Post 2

picture 1

This was my logo for my Marketing of Car wash and service centre in Mantin. After some feedback and observation, the scope that concentrate to promote about Mantin is only the car wash service.


After consideration on what exactly to promote, car wash is the only topic that I’ve selected to continue. Concentrating on the logo, the previous one is to straight forward on what it is about. Simplification on logo is essential here.

Other than the logo, the title of my work = (MACC) is similar to a brand of cosmetic products. The intention in giving a title is to show that it is linked with automotive, and it has to be a catchy one. So, for now, the title is still under consideration.  On observation or survey, I have to go and experience all the car washes that is operating in Mantin.

Observation have to be on price, services, convenient, time of service (washing duration) and special services or promotions such as= wash 5 times and get 1 free wash service. After selecting a specific car wash, have to make a map to guide the Lagendarian to get there. All these are the most important basic elements.

For the promoting process, an exhibition is required. Therefore, print-out and short clips will be exhibited in the exhibition booth. Additionally, the game that will be another way of promoting car wash of Mantin.Focused points that will be exhibited is the price, services, convenient, time of service (washing duration) and special services or promotions.
Title ideation of my topic = MaCD (Mantin Clean Drive)



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