Introduction
20th Design Century is a
module to discover and learn facts of the arts dimension intensively in a way
that is easy to recognise and understand. This module is to engage key
developments in 20th century art and design. Besides, to see how all
the historical influence to the contemporary world. 20th century is
the era that had many development on arts and human involvement in every part
of the world and so on till today. The 20th Design Century module’s
main scope of study is to go through Design History as a Tool for Contemporary
Design Production. The studies and coverage topics are concentrate most on
historical dimension of the 20th century. Methods and learning curve
of this module is for identification and critical evaluation of key issues in
the history of visual communication. Development of ideas and demonstration of
appropriate theories to analyse all the genres of illustration. Effective
learning outcomes are measured before and after every stage of experience in
this module. Practical understanding of each topics to exercise the imaginative
abilities and to develop the creative identity by multi-tasking and
multi-skilled approach to practice professional ethics.
Most influenced to the contemporary
world is the arts and illustrations from Cubism, Dadaism, Surrealism,
Conceptualism and Postmodernism. Each of these topics are the division that
impacts the most to the contemporary world where changed view of people including
thoughts and understanding of the issues that has been spoken about. The
impacts are equal side to side as positive and negative. As a designer, we are
to show how influences of this dimensions may help to see the world in a proper
and better view as in thoughts, mind and the issues in contemporary world by
concluding all these factors with arts and illustrations.
Process used
20th century’s dimension
of arts and illusions made the world shook and turned the world to look at it
especially politics and social culture. In 20th Deign Century
module, we started to look into Cubism which was very famous at the beginning
of the 20th century. Cubism was an artist’s response to the
technology which is seems to be the photography. It is the understanding of the
image as how it is or presented. As for the module, for Cubism, a task of taking footages of instant human reaction and
to make it to a short video where to see different reactions on face with
different situation of people. For an activity of this task, requirement was
needed to be accessed using ‘Instagram’. This method was to show that instant
situation images of people in public. This is similar to the social culture
that was in the Cubism era. For additional part of experimentation, pictures to
be accessed era needed to relate current and public issues. At the beginning,
idea for this task were carried out with a brainstorm (refer Figure 1).
After a challenging task of Cubism,
continued with Dada. Dada was a literary and
artistic movement born in Europe at a time when the horror of World War I was
being played out in what amounted to citizens' front yards. Topic that given
for this task is to collect data of one current issue then, relate few objects as
in Dada terminologies. It was a failure, but the academic intention was
achieved. Dada is a nihilistic and with principles of irrationality, incongruity, and irreverence towards accepted aesthetic criteria. Most of them
worried and had negative and positive thoughts equally about Dada.
Moving
forward to the next task was the dimension of Surrealism. Surrealism originated
in the late 1910s and early '20s as a literary movement that experimented with
a new mode of expression called automatic writing, or automatism, which sought
to release the unbridled imagination of the subconscious. At the beginning of the 20th century, Surrealism
movement goes on developing. These days a lot of artists worldwide created
their works being influenced the ideas and techniques of Surrealism style. The
movement has transformed into many other artistic styles and nowadays there are
lots of painters whose works can be referred to this very style.
Following the next dimension, that
was Conceptualism. Conceptualism is a dimension where the artworks have a
specific concept and message as all the dimensions of art. Conceptual here was
not only having an idea of the project, it was a practice for all the area of
investigation for this module. This shows that each area of this module are related
to every part of investigation as in ideas and speculation. Conceptualism not
just as template for this module, it engages in all the modules for this
semester. Especially in Methods of Investigation, ideas and methodologies of
conceptualism reflected as a medium for the last task.
Postmodernism was the next topic that to be covered in this
module. Arts and designs of postmodernism are from sub-consciousness idea or
imagination that might exist or not. Three main elements that taken note was
about Postmodernism Art, Postmodernism Design and Postmodernism Architecture.
This topic was very helpful for the other module in this semester. For the
module Critical Thinking, a task of photo manipulation. The task was to pick
two object and complete a sketch using the selected objects (images at
supportive documents).
Conclusion
20th Design Century in
this semester reflected in appropriate term for learning curve, skills
development, acknowledgment and thinking skills. After experiencing all five
areas, history of art are seems to be helpful in all angle of study for the
whole semester. Besides, multi-tasking in artwork and data collection are
improved. Each skills attached from this
module are a guideline for the other modules as well. Tasks given in this
module is to practice ethics in design term and it had clearly achieved. All the
facts of art from the research are guidelines and experience for current and
the upcoming art division. In short, skill development including the topics of
research in this module reflected and contributed positivity to all aspect in
art.
Supportive
document
Figure 1
Idea development
for the first task. (brainstorm)
Marcel Duchamp 
figure 2
“With
his Fountain (1917), Duchamp made the
quintessential statement about the history and future of art.
And his
quote : "You cannot
define electricity. The same can be said of art. It is a kind of inner current
in a human being, or something which needs no definition."
Figure 3
The
Blind Man magazine by Marcel Duchamp
Terry Jones
Figure 4
I-D is a postmodernism magazine
Terry Jones, a postmodernism artist and the publisher of I-D
Figure 5
Your Body is a Bodyguard , by Barbera Kruger
Barbera Kruger, Newark, New Jersey.
Figure 6
Le Pigeon
aux Petits Pois- Picasso
Figure
7,8,9
Critical Thinking, a task of photo manipulation
(Postmodernism)
Reference
1) Images
Figure 2 : google image search. http://www.stephenhicks.org/wp-content/uploads/2010/11/duchamp_fountain.jgp.
Figure 3 : google image search. http://www.dada-companion.com/journals/covers/cover_280px_blindman-2.jpg
Figure 4 : google image search. http://www.vam.ac.uk/_
data/assets/image/0005/181895/NAL.PP.22.J_ID_art_issue_1000px.jpg
Figure 5 : google image search. http://24.media.tumblr.com/tumblr
le591zXglr1qe0into1_400.jpg
Figure 6 : google image search. https://onefootwalking.files.wordpress.com/2011/02/le
pigeon_aux_petits_pois_1911.jpg
Figure 7,8,9 :
task in class for the module Critical Thinking concept of postmodernism.
2) Web page/ web documents
(2011) Barbara
kruger the art history archive-feminist art. [Online]. Available from: http://www.arthistoryarchive.com/arthistory/feminist/Barbara-Kruger.html [Accessed 29 October 2014].
(2009) The art
story.org: marcel duchamp. [Online]. Available from: http://www.theartstory.org/artist-duchamp-marcel.htm [Accessed 28
October 2014].
(2012) One
foot walking. [Online]. Available from: https://onefootwalking.wordpress.com/tag/le-pigeon-aux-petits-pois/ [Accessed 29 October 2014]
some sketches of ideas and progress :
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